Brand creation "from scratch", for a newly formed voice-over-IP service. We needed to develop a name and a visual identity that stood out in a competitive market while conveying the company’s tech expertise and reliability. The communication style had to be both, approachable and professional, ensuring that potential customers quickly understood the value of the services and felt at ease to interact with the brand. The website was designed to be user-friendly and easy to navigate, helping potential clients find all the information they need.